Taking the everyday uniform and seeing its true beauty is really special. Lately, streetwear has finally been given its credit for its influence on high fashion. Now the trendy bunch are turning toward everyday workwear as their digs. Much like when I spoke on the Ikea bag in earlier posts. Now, people are into the Deliveroo jackets. For those stateside, Deliveroo is a European food delivery service, that just so happens to be extremely popular here in France as well. I always noticed they had jiggy jackets, but I never considered owning one myself. Apparently all the cool kids in the UK are interested in riding that wave. It’s really funny because, I recall my days working at T-Mobile, and the staff had to rock these white polo shirts. People would come in and ask if they could purchase one because they thought we all looked fly. At the time I thought it was so weird. If only I had the foresight then, to see what would happen today. I could have probably sold my shirts online for some extra grocery money, haha.
It’s not just the way the jackets look that draws people’s attention, it’s their composition. If you think about it, riders have to go around the city via bike, vespa, or moped in all kinds of conditions, no matter the weather. Therefore, the coats are made up of really durable waterproof materials and are reflective. This makes for a serious cult favorite as it serves up multi purpose and always makes a statement. Final Word: Don’t sleep on those mundane work uniforms. Much like the school girl uniform became a thing, so are your local UPS, DHL and even T-Mobile representatives making a fashion statement, peep game.