adidas – UltraBOOST “Coral Bleaching”
Fashion for a cause is always an amazing mix. It always gets me all warm and fuzzy inside when giant sportswear companies do some good. adidas has taken a worldly initiative with the environmentally conscious collective Parley, and the two are reducing the ecological footprint in their own way. With a set goal of cleaning up the ocean, Parley’s main initiative is to collect wasted plastics from the sea. Previously working together through the past couple of years, the twosome have continued their heartwarming partnership and again have transformed Parley’s ocean plastic into high performance sportswear magic. With this “Coral Bleaching” pack, the white color serves as a “metaphorical white flag to the oceans and a wake-up call to the world about the threat of coral bleaching.” Per Parley’s initiative, the uppers are constructed with 11 recycled plastic bottles. Final word: conscious fashion that actually looks good; definite cop!