Gucci’s Pre-Fall 2017 campaign is full of color and I am loving it. Fronting the whole rose appliqué trend, which I’m itching to DIY, I have to say the theme is perfect. The focus was on the pirit of England’s underground Northern Soul movement of the ’60s. It was also inspired by the great Malian photographer Malick Sidibé, who famously documented 1960s youth culture in his hometown of Bamako. As a big fan of details, I’m feeling the long nails, gaudy jewelry, and funky backgrounds of the shots. I checked out some of Sidibé’s photos and Gucci did a stand up job. I literally feel as though we were sent back in time to experience this flashy period in 2017. To be honest, it reminds me of my parents and the photos they took back in the day. Straight fire and they were spot on with the casting, those models look plucked directly from that era. I read some interesting articles about the campaign and for a different perspective on the campaign, check out this great article here on Business of Fashion. Final Word: Feeling the digs, faces, and overall tone of this diversely hued campaign. Soul power!