That’s The Word

Seldomly do I find myself actually sitting through a complete ad. Mostly because I barely watch television, secondly in France they barely ever have ads running, so I’ve been saved. However, Desigual has always managed to create intriguing, inclusive and beautifully executed commercials. Some may remember when Winnie Harlow was chosen to front the Barcelona-based company’s fall 2014 campaign. Photo below:

Well, the good folks of the Spanish brand did it again, this time with an exceptional American ballet company which practices “hiplet” style dance. According to the website, “The Hiplet™ journey started with a ballet created in the early 90’s called “The Rap Ballet”. It was set to rap music where dancers performed the “running man” and other popular dances on point. Then in 2005, one of the dancers was booked with the UniverSoul Circus, and Artistic Director Homer Hans Bryant started to play around with different Hip-Hop moves which eventually led to the development and trademark of the Hiplet™ technique.” There you go folks, and here you go, below a video of the amazing dancers.