It seems as of late every major fashion and makeup brand is set to make a statement with strong counter intuitive moves. From CoverGirl’s recruit James Charles, Jaden Smith’s skirt clad Louis Vuitton ad, to Maybelline’s recent pick-up of Manny Guitterez, and now Pharrell Williams becoming the first man to front Chanel’s handbag campaign. Sporting the “Gabrielle” bag in a new crocodile version, iconic creative director Karl Lagerfeld that he chose Williams because he wants to show that the bag is designed to be worn by everyone. Pharrell seems to be really big on the whole bag, in fact stating that he carries it around in real life too. Okay now, go on with your bad self. Final word: I’m digging how fashion is helping to blur the lines between what men and women can wear, yet both parties can actively hold on to their masculinity or femininity. Dope.